McCartwqra is Reimagining Marketing Education for the Modern Economy
Founded in Coimbra, Portugal, McCartwqra bridges creative vision with analytical rigour, empowering marketers to influence strategic decisions worldwide.
Our Commitment to Marketing Excellence
Mission
Equip marketing professionals with the skills, confidence, and foresight to influence business transformation responsibly.
- Deliver experiential learning that translates into immediate workplace impact.
- Prioritise ethical, inclusive, and sustainable marketing practices.
- Foster global networks that propel careers beyond borders.
Vision
To be the world’s most trusted launchpad for marketing leaders who blend strategic intelligence with creative courage.
- Cultivate partnerships that open doors for our alumni around the world.
- Invest in research and innovation shaping the future of marketing.
- Champion marketing’s role in building resilient, human-centered organisations.
What McCartwqra Has Achieved Since Our Launch
Global Alumni Community
12,800+ alumni across 37 countries, from Lisbon and Dublin to São Paulo and Singapore.
Industry Partnerships
56 strategic collaboration partners, including agencies, technology firms, and consumer brands.
Research Contributions
Annual marketing innovation reports adopted by European policy makers and business schools.
The Values Embedded in Every McCartwqra Experience
We encourage experimentation backed by transparent measurement. Every idea is tested, validated, and refined with purpose.
Our cohorts bring together marketers from diverse industries, cultures, and roles. This diversity fuels richer insights and collaboration.
Responsible marketing is non-negotiable. We equip our learners to make ethical choices that respect consumers and communities.